GoHighLevel Pricing (2026): Plans, Costs & What You Actually Get
GoHighLevel costs $97–$497/month depending on the plan. This complete pricing breakdown covers every plan, what's included, hidden costs, and which plan is right for you.
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GoHighLevel pricing is straightforward on the surface — three plans ranging from $97 to $497 per month. But to make the right decision, you need to know what each plan actually includes, what costs extra, and which plan fits your situation.
This is the most complete GoHighLevel pricing breakdown available. Let’s dig in.
GoHighLevel Plans at a Glance
| Plan | Monthly Price | Annual Price | Sub-Accounts | SaaS Mode |
|---|---|---|---|---|
| Starter | $97/mo | ~$970/yr | Up to 3 | ❌ |
| Agency Unlimited | $297/mo | ~$2,970/yr | Unlimited | ✅ |
| Agency Pro | $497/mo | ~$4,970/yr | Unlimited | ✅ + White-label app |
All plans include a 14-day free trial with no credit card required.
Plan 1: GoHighLevel Starter – $97/month
The Starter plan is designed for small agencies or businesses managing a handful of clients.
What’s included:
- Up to 3 sub-accounts (client accounts)
- Full CRM and contact management
- Unlimited contacts
- Email marketing (broadcast + automation)
- Two-way SMS and calling
- Funnel builder and website builder
- Calendar and appointment booking
- Pipeline management
- Reputation management
- Reporting and analytics
- Unlimited users
What’s NOT included:
- SaaS Mode (can’t resell GoHighLevel)
- More than 3 sub-accounts
- White-label mobile app
Best for: Solopreneurs, local businesses, or agencies with 1–3 clients who want to try GHL before scaling up.
Plan 2: Agency Unlimited – $297/month
This is the most popular plan for growing agencies. The jump from $97 to $297 unlocks unlimited sub-accounts and SaaS Mode — two features that completely change what’s possible.
Everything in Starter, plus:
- Unlimited sub-accounts (add as many clients as you want)
- SaaS Mode — white-label GHL and resell it as your own software
- Unlimited team members per sub-account
- API access
The SaaS Mode opportunity: With Agency Unlimited, you can charge clients $97–$497/month for access to “your” platform. Many GHL agency owners cover the entire $297/month cost with just 2–3 SaaS clients.
Best for: Agencies with 4+ clients, or anyone who wants to build recurring revenue by reselling GHL.
Plan 3: Agency Pro – $497/month
Agency Pro adds the most advanced white-labeling features on top of everything in Agency Unlimited.
Everything in Agency Unlimited, plus:
- White-label mobile app (iOS + Android, your brand)
- Branded desktop app via custom domain
- Advanced SaaS configurator
- SaaS snap-in (sell SaaS plans directly in GHL)
- Priority support
Best for: Established agencies building a serious SaaS brand who want their clients using a fully branded mobile app.
What Costs Extra (Usage Fees)
GoHighLevel charges separately for certain usage-based services. These are not included in the flat monthly fee:
| Service | Approximate Cost |
|---|---|
| Email sending (LC Email) | ~$0.001/email |
| SMS (outbound) | ~$0.0079/segment |
| SMS (inbound) | ~$0.0079/segment |
| MMS (photo/media) | ~$0.02/message |
| Phone calls (outbound) | ~$0.014/min |
| Phone calls (inbound) | ~$0.0085/min |
| AI Content (per word) | ~$0.09/1,000 words |
In practice: Most small-to-medium agencies spend an additional $10–$50/month on usage fees. High-volume SMS or email users may pay more.
You fund these via an LC (LeadConnector) Communications account or connect your own Twilio/Mailgun accounts.
GoHighLevel Annual Pricing
GoHighLevel offers a discount for annual billing. You essentially get 2 months free:
| Plan | Monthly Total | Annual Total | Annual Savings |
|---|---|---|---|
| Starter | $97 × 12 = $1,164 | ~$970 | ~$194 |
| Agency Unlimited | $297 × 12 = $3,564 | ~$2,970 | ~$594 |
| Agency Pro | $497 × 12 = $5,964 | ~$4,970 | ~$994 |
Annual billing is worth it if you’re committed to using GoHighLevel long-term.
GoHighLevel Pricing vs. Alternatives
Here’s what the same feature set would cost buying tools separately:
| Tool | Replaced By | Typical Cost |
|---|---|---|
| ClickFunnels 2.0 | GHL Funnels | $97–$297/mo |
| Keap / Infusionsoft | GHL CRM | $199–$399/mo |
| ActiveCampaign | GHL Email | $49–$149/mo |
| Calendly Teams | GHL Calendar | $16–$48/mo |
| Birdeye | GHL Reputation | $299–$499/mo |
| Twilio (SMS) | GHL SMS | $50–$200/mo |
| Total | GHL covers all of this | $710–$1,592/mo |
GoHighLevel Agency Unlimited at $297/mo covers everything above. The savings speak for themselves.
Which GoHighLevel Plan Should You Choose?
Choose Starter ($97) if:
- You manage 1–3 clients or accounts
- You want to test GoHighLevel before going all-in
- You don’t need to resell the platform
Choose Agency Unlimited ($297) if:
- You manage 4+ clients
- You want to white-label and resell GHL (SaaS Mode)
- You want to save the most money replacing existing tools
Choose Agency Pro ($497) if:
- You want a fully branded mobile app for your clients
- You’re building a serious SaaS brand with high client volume
- You want the most premium white-label experience
How to Get the Best Deal
- Start with the free trial. 14 days, no credit card, full access. Use it to build your first funnels and automations.
- Use the 30-day extended trial link. Some affiliate partners (including us) offer extended trials — check the link in our footer.
- Consider annual billing if you’re certain GHL is right for you — saves ~$200–$1,000/year.
- Start on Starter, upgrade when needed. You can upgrade at any time and only pay the prorated difference.
The Bottom Line on GoHighLevel Pricing
GoHighLevel is priced aggressively relative to what it delivers. The Starter plan at $97/month is a strong value for individual businesses. The Agency Unlimited plan at $297/month is one of the best deals in marketing software — for agencies, it typically pays for itself with 2–3 clients.
The only real “cost” is the learning curve. GHL takes time to set up properly, but once it’s running, the ROI is substantial.
Next steps:
🙋 Frequently Asked Questions
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Editorial Team
GoHighLevel Specialists
Our editorial team consists of experienced digital marketers, agency owners, and CRM specialists who use GoHighLevel daily. Every article is researched, tested, and written to give you accurate, actionable information.